Our quest to have Google recognise http://allaboutschoolfees.com/ as the best site for information on private school fees continues. We had a fascinating meeting with a chap called Jon Spavin jon.spavin@bluenetworks.co.uk
He came up with host of innovative ideas, we want to try them all at once!
One of the best is the idea of targeting the individual groups who will use our school fees site. Parents, schools and financial advisors will all get something different out of the site, so Jon came uo with the idea of very segmented marketing. Its definitely something we will try.